Omanoil “Dhofaraway Journey” Khareef Campaign
The Khareef Dhofar campaign by Oman Oil Marketing Company (OOMCO) celebrated Dhofar’s culture and traditions while promoting the Loyalty for All program and Ultimax98 fuel, fostering strong connections with residents, visitors, and tourists.
Task
To create a culturally meaningful campaign that highlights Dhofar’s heritage while boosting awareness and engagement with OOMCO’s products.
Storytelling Focus: Showcased Dhofari unsung heroes, cultural landmarks, and traditions to build emotional resonance.
Multi-Platform Strategy: Activated across social media, OOH, digital screens, influencer collaborations, and on-ground events.
Product Tie-Ins: Integrated promotions for Ultimax98 (“Power Through Dhofar’s Mountains”) and the Loyalty for All program.
On-Site Engagement: Featured new OOMCO service stations and Café Amazon openings with activations and promotions.
Creative Concepts: Designed taglines, visuals, and brand-aligned assets.
Social Media Content: Developed engaging posts, filters, and influencer collaborations.
OOH Advertising: Created banners, standees, and digital visuals.
Activations: Organized cross-promotions with Café Amazon and Ahlain.
The campaign significantly boosted awareness of Dhofar’s culture and OOMCO’s products among both residents and visitors. It drove higher downloads of the OOMCO app and greater adoption of the Loyalty for All program, while Ultimax98 sales grew notably during the campaign period. Most importantly, it strengthened OOMCO’s identity as a community-focused brand that values heritage while delivering modern services.
We have experience and clients across diverse industries, including Government, Mining, Logistics, Events & Exhibitions, Public Affairs, Hospitality & Hotels, Real Estate, Tourism, Legal, Telecommunication, Education, Consulting, Oil & Gas, Non-Profit/NGO, and Banking & Finance.