Ultimax98 Premium Fuel Campaign
Oman Oil Marketing Company (OOMCO) launched the Ultimax98 campaign to promote Oman’s only 98-octane fuel, highlighting its purity, premium performance, and exclusivity while positioning it as a flagship brand in the market.
Task
To differentiate Ultimax98 as the only pure, additive-free 98-octane fuel in Oman and drive customer migration from competitors.
Core Messaging: Used strong taglines such as “No Myths. Just Might” and “The Only 98 Octane Fuel in Oman” to emphasize purity and performance.
Key Differentiators: Highlighted Ultimax98’s additive-free formulation, tailored for all vehicles.
Multi-Channel Outreach: Activated across digital, OOH, social media, and on-site platforms for maximum reach.
High-Impact Visuals: Showcased themes of power, engine cleanliness, and protection.
Creative Direction: Delivered premium-aligned visuals and taglines.
Digital Engagement: Created compelling social media content and ads to spark conversations.
Print & OOH Advertising: Designed posters, billboards, and on-site materials.
Consumer Education: Produced materials educating customers about the benefits of true 98-octane fuel.
The Ultimax98 campaign drove notable sales growth as customers migrated from competitor fuels, while also reinforcing the product’s status as OOMCO’s flagship premium brand. By emphasizing its unmatched purity and performance, the campaign successfully retained loyal customers and strengthened Ultimax98’s position in the market.
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