“From Earth to Life” Brand Awareness Campaign

OQ Base Industries (OQBi) launched a brand awareness campaign to strengthen its position as a leader in Oman’s industrial sector, with Kenshō Mindful Communications creating a unified strategy to elevate its brand identity and visibility.

Task

To create a cohesive brand awareness campaign that highlights OQBI’s transformative role in industrial innovation and sustainability.

The Strategy

Building a Cohesive Brand Narrative

Thought Leadership: Authored white papers and articles showcasing OQBI’s industrial innovations.

Corporate Videos: Produced impactful videos, including the Promise Video, narrating OQBI’s journey and contributions.

Social Media Strategy: Designed dynamic campaigns with infographics, videos, and interactive content.

Out-of-Home Advertising: Launched billboards and banners spotlighting OQBI’s vision and industry role.

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The Results

Strengthening OQBi’s Market Presence

Enhanced Brand Recognition: Expanded visibility across local, regional, and international markets.

Media Coverage: Secured extensive exposure through 50+ prominent outlets.

Stakeholder Engagement: Achieved 35% growth in social media engagement and over 1M impressions.

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We have experience and clients across diverse industries, including Government, Mining, Logistics, Events & Exhibitions, Public Affairs, Hospitality & Hotels, Real Estate, Tourism, Legal, Telecommunication, Education, Consulting, Oil & Gas, Non-Profit/NGO, and Banking & Finance.

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