Why You Should Hire a Marketing Agency for Your Business in Oman
- THOUGHT LEADERSHIP
- AUTHOR: KENSHŌ
- DATE: 17 MAY 2023
You might ask yourself why you should trust someone else to do your marketing if it is such an important process in their company and is indeed everything. Undeniably, marketing is becoming more important by the day as businesses build their brands with so much creativity. But this is also why you should hire a marketing agency for your business as early as yesterday!
No one can afford to be left behind in this era of hyper-competition and fast-changing trends amid a boom of creativity. So, if you are still sitting on the fence and wondering what benefit hiring a marketing agency to handle your marketing efforts will bring, keep reading…
1. A marketing agency will help you create strategic marketing plans
A marketing agency can help brands create a strategic marketing plan that aligns with business goals and target audience. The advantage of having this done by an agency is that you enjoy the dividends of high-quality marketing strategies built by experts whose daily efforts keep them apprised of industry trends. After all, marketing agencies bring together many professionals, including brand strategists, social media strategists, web designers, and more experts in evaluating brands and people to bring the best out of your brand.
The advantage of strategic planning in marketing is identifying where to start your marketing efforts. This can be done by assessing your company’s current situation using a SWOT analysis that will give you an appreciation of the brand’s current strengths, weaknesses, opportunities and threats. Once this is established, all team members will share a common view of the company, its products and its future prospects. This is the starting point of most marketing agencies when they handle new clients who they need to fully understand before managing their brands. Thus, the advantage starts with carrying out a SWOT analysis which is not an everyday exercise for any business.
2. By hiring a digital marketing agency, you can stay ahead of the competition
Marketing agencies will also help you stay ahead of your competitors. For many brands, it’s hard to keep track of new trends and updates in a dynamic industry and even harder to monitor what one competitor is doing, let alone many. Marketing agencies do this to build competitive brands, and do it well to keep their clients ahead at all times. It’s like having an inside man!
Market research is a recurring activity in marketing agencies which also enables them to track what the competition is doing, how the audience is responding to different messages and what new products are in the market. At times, keeping their ears on the ground helps marketing agencies collect valuable info about developments that are still in the competitor’s pipeline and allows them to take control of the narrative and position your brand favourably to keep winning!
3. Marketing agency will help keep your brand dynamic and vibrant
Creativity is at the centre of marketing and you would do well to seek out the most creative marketing agency. Your efforts would be rewarded through a dynamic and vibrant brand and success is guaranteed by the diverse creative teams that agencies build to ensure that their products are never mundane or bland.
A combination of market research on best practice and huge teamwork to keep reinventing marketing messaging tactics, tools and other technicalities will ensure your brand keeps moving with trends. This is one advantage that a marketing agency will offer your brand. The experience within agency teams also means they usually know what works and what doesn’t, and in their creativity would not experiment with ideas that could hurt your brand.
The effect of a marketing agency will also be evident in your mix of strategies as you will be able to focus on the right strategies to reach your target audience. Marketing agencies are usually creative within the bounds of the target market and are not prone to going with popular culture in deciding which product, price, place or promotional strategies to employ.
4. You can save on the cost of hiring a full in-house marketing team
The goal of every business is to make a profit and one big contributor towards that is the ability to save on operational costs. Hiring a marketing agency can help your brand in this respect. Contrary to the general belief that only large businesses can afford to hire a marketing agency, it’s usually cheaper for small businesses to outsource marketing to an agency instead of hiring a full in-house team. A team is a requirement to ensure quality marketing products as one person cannot handle all aspects of marketing. Thus, the costs of hiring and retaining a team would increase marketing costs significantly. As such, it would be more cost effective to hire a marketing agency and save money.
5. You can save time and focus on other areas of your business
Interestingly, hiring a marketing agency will not only help brands save money but time as well. Businesses need to stay abreast of numerous industry developments while executing their own marketing strategies. This takes up a lot of time and could leave other company departments with insufficient attention, exposing the business to various risks that could negatively affect the brand. This is another reason to hire a marketing agency. With a reduced load of marketing requirements, you can focus on other areas of business and ensure that operations run efficiently. Since time is an irreplaceable currency in business, it makes a strong case why you should hire a marketing agency.t you back into a rhythm that can improve your well-being including your sleep pattern.
6. A marketing agency will infuse a fresh perspective into your brand
Another important reason to hire a marketing agency is to avoid the pigeon hole in business. This is usually the case with most brands that follow the vision of management and owners without any flexibility to improvise and innovate. Despite hiring in-house marketing personnel, it is usually difficult for them to go against the tide and be bold enough to question set procedures, suggest new ideas and express their concerns for fear of losing their jobs. This is not the case with marketing agencies as they focus on consumer perspectives and have the leeway to objectively evaluate what works and what doesn’t. In addition, agencies are often hired with a mandate to think outside the box, be creative and disrupt constructively. This means brands should hire a marketing agency to infuse a fresh perspective in the business and maintain a consistently creative and engaging overall brand presence.
7. Your marketing personnel will hit the ground running
In addition, every business aims to hire employees who hit the ground running and immediately deliver outstanding results. However, in reality, new hires need orientation, training, and sometime to acclimatise to an organisation. This is a challenge because brand building is a continuous process which needs sustained attention as any loss of focus could destroy a brand that was built over many years in a day. Thus, businesses should hire a marketing agency to ensure that marketing processes start as soon as they are hired.
8. You can seamlessly expand into new markets
Since the objective of business is to grow, the possibility of expanding into new markets is ever present. For marketers, expansion sometimes means new strategies, new challenges and a shift of focus. These shifts in both focus and scope stretch the competencies of in-house marketers who have limited localised experience. On the other hand, agencies work with a broad variety of industries, markets, and campaigns, positioning them to handle growth into any market, regardless of size and diversity. This knowledge can be adapted to the campaigns of various brands, especially in new markets, without the risk of culture shocks which could hurt your brand.
9. You brand will get the upper hand during negotiations with service providers
Likewise, handling many accounts gives advertising and marketing agencies the upper hand during negotiations with service providers. While individual companies have only one budget to negotiate, an agency manages several budgets together and can, thus, negotiate better conditions for individual companies. By hiring a marketing agency, small companies can thus enjoy the economies of scale and scope that would otherwise be the preserve of large organizations.
10. Your business will get access to specialized marketing tools and platforms
Hiring a marketing agency also gives businesses access to tools and platforms that aren’t available to them, usually because they are too expensive for the business to purchase outright. These tools can help brands better understand marketing data and the impact of their campaigns. For businesses that can afford to buy these tools, the expertise required to breakdown and fully understand reports generated by the tools is sometimes a challenge and they end up realizing limited value from these tools which negatively affects returns on such high value investments. Marketing agencies specialize in tracking and making sense of data, meaning brands would get the full value of marketing tools and platforms by hiring an agency to handle their marketing.
As a mindful creative marketing agency in Oman, at Kenshō we make sure that we have a clear understanding of your goals and expectations. We listen to you and always offer upfront and honest advice to build your brand. So, if you are looking to hire a marketing agency, check out our work.
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