What is the best way to write a market analysis report?

What is the best way to write a market analysis report? BRAND BUILDING AUTHOR: KENSHŌ DATE: 20 JULY 2022 5 mins read A market analysis report is a critical component of developing a business plan. The information it collects makes it easier to understand customers’ buying habits in a targeted market.    Our team at… Continue reading What is the best way to write a market analysis report?

How to Create an Effective Digital Marketing Strategy

Businessman sitting with a lot of scattered paperwork

How to create an effective digital marketing strategy BRAND BUILDING AUTHOR: KENSHŌ DATE: 13 JULY 2022 5 mins read Content marketing services have evolved over the past 20 years. What was once a straightforward text-based need has evolved into video production, infographic creation, photography and other mediums. The same thing has happened with online retail… Continue reading How to Create an Effective Digital Marketing Strategy

The truth about marketing using your animal instincts

The truth about marketing using your animal instincts BRAND BUILDING AUTHOR: KENSHŌ DATE: 9 MARCH 2022 5 mins read Have you ever met someone, and it felt just right? Have you ever connected with a brand or marketing campaign on an inexplicable, emotional level? You may even consider yourself as someone who makes well-informed, rational… Continue reading The truth about marketing using your animal instincts

From traditional marketing to digital media

From traditional marketing to digital media: breaking the bias of female representation in the Gulf BRAND BUILDING AUTHOR: KENSHŌ DATE: 9 MARCH 2022 5 mins read We have witnessed an incredible change in marketing to women in the region over the last decade from a traditional marketing and digital media perspective. Today, women in the… Continue reading From traditional marketing to digital media

Stock images vs custom photography. What has better conversions?

Stock images vs custom photography. What has better conversions? EDUCATION AUTHOR: KENSHŌ DATE: 16 FEB 2022 5 mins read Creating daily and weekly digital marketing content in Oman, and anywhere else in the world, requires marketers to access tens, and sometimes hundreds of images in a single week. The truth is that not all of… Continue reading Stock images vs custom photography. What has better conversions?