What Are the Top Digital Marketing Trends of 2023? THOUGHT LEADERSHIP AUTHOR: KENSHŌ DATE: 10 MAY 2023 5 mins read Developing a relevant marketing strategy is becoming harder by the day as the environment keeps shifting at a lightning pace. This gets even more complex with a digital marketing strategy with new inventions being introduced,… Continue reading What Are the Top Digital Marketing Trends of 2023
Author: KENSHŌ
What is selling concept in marketing?
Selling concept definition: How to leverage its principles to gain a market advantage BRAND BUILDING AUTHOR: KENSHŌ DATE: 03 AUG 2022 5 mins read Imagine that your company provides Microsoft translation services. The selling concept theory says that a customer won’t purchase those services from you unless you provide large-scale promotional activities. Unless you’re… Continue reading What is selling concept in marketing?
What Is Market Feasibility?
What is market feasibility? BRAND BUILDING AUTHOR: KENSHŌ DATE: 27 JULY 2022 5 mins read How do you know if a product, strategy, or idea will find success in a specific market? Instead of guessing what could be needed or possibly popular, a market feasibility study delivers concrete information about what to expect. Market… Continue reading What Is Market Feasibility?
What is the best way to write a market analysis report?
What is the best way to write a market analysis report? BRAND BUILDING AUTHOR: KENSHŌ DATE: 20 JULY 2022 5 mins read A market analysis report is a critical component of developing a business plan. The information it collects makes it easier to understand customers’ buying habits in a targeted market. Our team at… Continue reading What is the best way to write a market analysis report?
How to Create an Effective Digital Marketing Strategy
How to create an effective digital marketing strategy BRAND BUILDING AUTHOR: KENSHŌ DATE: 13 JULY 2022 5 mins read Content marketing services have evolved over the past 20 years. What was once a straightforward text-based need has evolved into video production, infographic creation, photography and other mediums. The same thing has happened with online retail… Continue reading How to Create an Effective Digital Marketing Strategy
The truth about marketing using your animal instincts
The truth about marketing using your animal instincts BRAND BUILDING AUTHOR: KENSHŌ DATE: 9 MARCH 2022 5 mins read Have you ever met someone, and it felt just right? Have you ever connected with a brand or marketing campaign on an inexplicable, emotional level? You may even consider yourself as someone who makes well-informed, rational… Continue reading The truth about marketing using your animal instincts
From traditional marketing to digital media
From traditional marketing to digital media: breaking the bias of female representation in the Gulf BRAND BUILDING AUTHOR: KENSHŌ DATE: 9 MARCH 2022 5 mins read We have witnessed an incredible change in marketing to women in the region over the last decade from a traditional marketing and digital media perspective. Today, women in the… Continue reading From traditional marketing to digital media
Brand strategy: the business of being glocal
Brand strategy: The business of being Glocal THOUGHT LEADERSHIP AUTHOR: KENSHŌ DATE: 6 MARCH 2022 5 mins read Glocal is not a new term. It is the blend of global and local and was primarily created to support the brand strategy of large multinational brands to enter and appeal to different markets. Successful global brands… Continue reading Brand strategy: the business of being glocal
Marketing techniques: Cutting through the clutter this Eid
Best marketing techniques for brands to cut through the clutter this Eid THOUGHT LEADERSHIP AUTHOR: KENSHŌ DATE: 2 MARCH 2022 5 mins read Feeling the pressure to create a ‘different’ kind of marketing campaign for your brand? Do you need an effective marketing technique to stand out during Eid? Eid Al Fitr and Eid… Continue reading Marketing techniques: Cutting through the clutter this Eid
Creating authentic connections between brand and audience
Creating an authentic connection between your brand and audience EDUCATION AUTHOR: KENSHŌ DATE: 23 FEB 2022 5 mins read Knowing your audience is the most important element in effective brand strategy. While this may sound like a simple concept, it often gets lost in all the marketing clutter. Every single piece of communication needs to… Continue reading Creating authentic connections between brand and audience